Brand strategy sets the tone for everything else. It’s the why and what before we get to how.

Your brand is a deeper story than simply the genre or a book cover. It tells the story of who you are, what you care about and how your work fits into the world. Your brand narrative supports your creative journey and connects your work to readers, even before they open your book. 

A strong author brand helps you stand out and allows people to understand you.

Author brand is a bridge between the solitary act of writing and the shared experience of reading. I will help you uncover your creative identity and shape a brand that reflects who you are and what you express through writing. Your brand will help you be seen through the creative force behind your works.

Brand Strategy for authors and writers includes:

• Author identity – how to articulate your creative voice, core themes and values in a way that feels honest and resonant
• Genre and market alignment – how to position yourself within your genre and market, while preserving your originality
• Mission and message – what your work stands for, why it matters and what you want it to express
• Reader profile clarity – who your ideal readers are, what they care about and how to connect with them
• Author presence strategy – how to express yourself across bios, websites, public appearances and professional submissions without losing your voice or oversimplifying your identity

You may know how to tell a story. You must also know how to talk about yourself as a writer.

You craft the right words for your characters and the world they live in, yet when it comes to describing yourself, it may suddenly feel far more complicated. It’s a challenge many writers face: do you know how to talk about you and your work in a way that feels true to you?

Consider defining your voice beyond the page as the first step. From your website to your next panel talk, we’ll shape the tone, language and messaging that reflect your identity and connect with the people you want to reach.

You don’t have to ‘sell yourself’. Just choose the words that feel like you, so that readers connect with you. Because readers connect to more than just your stories.

Voice and Messaging for authors and writers includes:

• Brand voice and tone – how you sound in public-facing communication; aligned with your writing style yet distinct from your characters
• Message strategy – how to speak about your work; what it stands for, why it matters, how it resonates with both your readership and industry professionals
• Connection-focused storytelling – how to shape language that builds trust with readers, agents or literary communities
• Consistency guidance – how to maintain a cohesive voice across your key touchpoints offline and online
• Bio and intro direction – how to introduce yourself with ease and clarity in bios, interviews or pitches

Visual presence that matches your words.

Do you feel overwhelmed by current trends in brand aesthetics? It is more common than you think. Aligning how you present yourself with your writing style and literary tone can be challenging, and balancing brand clarity with personality is equally difficult, especially when you want to avoid anything that seems generic or overly ‘markety’. 

Even if you are not a visual thinker (you’re a writer, after all), your brand still shows up visually and readers notice. Every element, such as your book cover or a homepage, shapes how they experience you as an author. What you do need as an author brand is an aesthetic expression that feels as authentic as your writing.  

With the right guidance, you can shape an intentional identity that reflects your personality and the genre or genres you write in. I can help you establish a strong visual presence that makes your brand feel polished and professional, even before someone reads a single word from your book.

Visual Direction for authors and writers includes:

• Creative direction for visual identity – strategic guidance on colour palette, imagery and design: how your visual presence reflects your literary voice
• Strategic visual concept direction – explore how your brand could appear and feel visually across your key touchpoints, including style direction and visual language; no execution or design work included
• Genre alignment – ensure your visual tone resonates with your style, genre and reader expectations, while staying true to your own sensibility
• Author-focused tone and style cues – translating your literary voice into visual language that feels intuitive and authentic
• Consistency guidance – how to maintain visual coherence across your website, touchpoints and platforms

Show up as an author: on the page, in person and everywhere else.

Once you have clarified your strategy, voice and message, and visual identity, the next step is bringing it all to life.

The impression you leave through both your writing and the way you engage with the world around you is what your brand is all about. That impression emerges from how all the parts of your brand work together.

My goal is to support you in showing up with clarity and consistency, in a way that feels aligned with who you are. I am here to help you build a presence that feels grounded and true to your creative direction. You will gain a clear sense of where to focus, how to maintain consistency, and how to bring your brand into the spaces that matter most to you. 

Please note that I do not create your content or manage your platforms. I offer practical, tailored direction to help you apply your brand in a way that feels authentic and sustainable.

Brand in Action for authors and writers includes:

• Presence strategy – how to show up online, at literary events, in interviews or agent meetings in a way that feels aligned with your values and voice
• Website messaging review – is your homepage telling the right story? Does it reflect your tone, genre and what you write?
• Touchpoint mini audit – feedback on your current presence, including website, bio, event materials, newsletter, etc
• Reader experience mapping – how to align your brand across reader journey, from discovery to deeper engagement
• Intro, pitch and interview direction – how to introduce yourself with clarity, whether in bios, submissions, agent pickers or festival panels
• Reader connection guidance – how to build authentic relationships with readers through website, newsletters, events and conversations