Brand strategy sets the tone for everything else. It’s the why and what before we get to how.

Your brand isn’t about genres or book covers. It’s a deeper story — of who you are, what you care about and how your work fits into the world. It’s the narrative that supports your creative journey and connects your work to readers, even before they open your book. 

A strong author brand doesn’t box you in. It helps you stand out and allows people to understand you.

I will help you uncover your creative identity and shape a brand that reflects who you are, what you write and why it matters.

Author brand is a bridge between the solitary act of writing and the shared experience of reading. It helps to be seen; not just your final work, but the creative force behind it.

Brand Strategy for authors and writers includes:

• Author identity – how to articulate your creative voice, core themes and values in a way that feels honest and resonant
• Genre and market alignment – how to position yourself within your genre and market, without compromising your originality
• Mission and message – what your work stands for, why it matters and what you want it to say
• Reader profile clarity – who your ideal readers are, what they care about, and how to connect with them in a way that feels natural
• Author presence strategy – how to express yourself across bios, websites, public appearances and professional submissions without losing your voice or oversimplifying your identity

You may know how to tell a story. But talking about yourself as a writer is a different skill entirely. 

You craft the right words for your characters and the world they live in. Yet when it comes to describing yourself, it suddenly feels far more complicated. Do you know how to talk about you and your work in a way that feels true to you?

It’s a challenge many writers face. Defining your voice beyond the page is the first step. From your website to your next panel talk, we’ll shape the tone, language and messaging that reflect your identity and connect with the people you want to reach.

This isn’t about ‘selling yourself’. It’s about choosing the words that feel like you.

Because readers connect to more than just your stories. They connect with you.

Voice and Messaging for authors and writers includes:

• Brand voice and tone – how you sound in public-facing communication; aligned with your writing style yet distinct from your characters
• Message strategy – how to speak about your work; what it stands for, why it matters and how it resonates with both your readership and industry professionals
• Connection-focused storytelling – how to shape language that builds trust with readers, agents or literary communities without oversharing or ‘selling’
• Consistency guidance – how to maintain a cohesive voice across your key touchpoints offline and online
• Bio and intro direction – how to introduce yourself with ease and clarity in bios, interviews or pitches without sounding awkward or generic

Visual presence that matches your words.

Overwhelmed by brand aesthetics? It is more common than you think. Aligning how you present yourself with your writing style and literary tone can be challenging. Balancing clarity with personality is equally difficult, especially when you want to avoid anything that seems generic or overly ‘markety’. 

Even if you are not a visual thinker (you’re a writer, after all), your brand still shows up visually — and readers notice. From your book cover to your homepage, every element shapes how they experience you as an author. 

You don’t need a flashy logo or a complex design system. What you do need is an aesthetic expression that feels as authentic as your writing.  

With the right guidance, you can shape intentional identity that reflects your personality, genre and creative tone. I help you establish a strong visual presence that makes your brand feel polished and professional, even before someone reads a single word from your book.

Visual Direction for authors and writers includes:

• Creative direction for visual identity – strategic guidance on colour palette, imagery and design: how your visual presence reflects your literary voice
• Strategic visual concept direction – explore how your brand could appear and feel visually across your key touchpoints, including style direction, mood board guidance and visual language – no execution or design work included
• Genre alignment – ensuring your visual tone resonates with your style, genre and reader expectations, while staying true to your own sensibility
• Author-focused tone and style cues – translating your literary voice into visual language that feels intuitive and authentic
• Consistency guidance – how to maintain visual coherence across your website, touchpoints and platforms

Show up as an author — on the page, in person and everywhere in between.

Once you have clarified your voice, message and visual identity, the next step is bringing it all to life.

Your author brand is more than a logo or tagline. It’s the impression you leave through both your writing and the way you engage with the world around you. That impression isn’t created by one element alone, but it emerges from how all the parts of your brand work together.

This isn’t about daily content or chasing algorithms. It’s about building a presence that feels grounded and true to your creative direction. The goal is to support you in showing up with clarity and consistency, in a way that feels aligned with who you are.

You will gain a clear sense of where to focus, how to maintain consistency, and how to bring your brand into the spaces that matter most to you. 

Please note that I do not create your content or manage your platforms. I offer practical, tailored direction to help you apply your brand in a way that feels authentic and sustainable.

Brand in Action for authors and writers includes:

• Presence strategy – how to show up online, at literary events, in interviews or agent meetings in a way that feels aligned with your values and voice
• Website messaging review – is your homepage telling the right story? Does it reflect your tone, genre and what you write?
• Touchpoint mini audit – feedback on your current presence, including website, bio, event materials, newsletter
• Reader experience mapping – how to align your brand across reader journey, from discovery to deeper engagement
• Intro, pitch and interview direction – how to introduce yourself with clarity, whether in bios, submissions, agent pickers or festival panels
• Reader connection guidance – how to build authentic relationships with readers through newsletters, events and conversations